In today’s competitive automotive landscape, traditional targeting isn’t enough. Dealerships need smarter, data-driven approaches to connect with car buyers when they’re actively considering their next vehicle.
Amazon’s audience data—powered by billions of real-time purchase signals, browsing behavior, and content engagement—gives dealerships an edge like never before. By targeting shoppers based on lifestyle, intent, and in-market behaviors, dealerships can reach buyers who are truly ready to act.
What Makes Amazon Audiences Powerful for Dealerships:
- Intent Signals That Matter: Amazon knows what people are researching and buying—even outside the auto category.
- Precision Targeting: Deliver ads to consumers already searching for car accessories, financing options, or competitors.
- Closed-Loop Attribution: Track not just ad clicks but actual dealership visits, phone calls, and vehicle sales.
Case in Point:
One dealership used Amazon DSP to target “in-market auto shoppers” and retargeted site visitors across Fire TV and mobile devices. The result? A 3X lift in showroom traffic and direct attribution to vehicle sales within a 14-day window.
Conclusion:
With Amazon audiences, you’re not guessing. You’re targeting real people with real intent—and driving real transactions.